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OnePlus established on 16 December 2013 by the owner of Oppo vice-president Pete Lau and Carl Pei. On Chinese public records, OnePlus’ only institutional shareholder company that is Oppo Electronics. OnePlus company was a wholly-owned of Oppo and stated that Oppo Electronics and not the phone manufacturer side and that is a major investor.

The Oneplus company’s main goal was to provide design an amazing smartphone that would balance high-end quality with a lower price than other company phones in its class, believing that users would say “Never Settle” for the lower-quality product produced by other mobile companies. Vice president Lau said that “we will never be different just for doing differently. Everything done has to improve and the actual user experience in day-to-day use. He also said aspirations of being the emphasizing its focus on high-quality products with simplistic, user-friendly designs. The Oneplus association with the platform from the OnePlus entered into an exclusive licensing agreement with Cyanogen Inc.and base its products’ Android distribution upon a variant of the popular custom ROM CyanogenMod and its use trademarks outside of China.

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