Realme is a sub-brand of OPPO Electronics until it’s founded in 2018. Besides the vice president of OPPO and the head of the business department, Sky Li announced his official resignation from OPPO and he conformed to establish Realme as an independent brand on their official website on July 30, 2018. Realme launched its first product, Realme 1 exclusively to the Indian market in May 2018 on Flipkart or Amazon India. On its 1st anniversary, Realme announced it will be entering the two markets Mainland China and Taiwan.
In July 2019, Realme has launched in more than 20 markets, including China, India, Indonesia, Thailand, Malaysia, Philippines, Vietnam, Pakistan, Singapore, Myanmar Nepal, Bangladesh, United Arab Emirates, Egypt, United Kingdom, France, Italy, Spain, Russia, etc. Realme has been launched in the Australian market in October 2019. In November 2019, Realme has a 14.3% share in the Indian smartphone market.
Realme was sold about 15 million handsets in its first year of operation. And also Sky Li said that in the future, the real brand will focus on mobile phones that integrate strong performance and stylish design, bringing young people a joyful life with affordable technology and beauty.