Introduction: Worldwide, smartphone demand increasing day by day. As a result, already many smartphone companies established, and day by day its rate increases. There are some old but good brands in the smartphone world. Like, Samsung, Nokia, etc. Sony is one of them. It is an old brand and it is a popular brand that provides us with some amazing smartphones. In this world, the Sony brand has a great demand for their product, and its smartphone is not out of this. Once, the brand earned its popularity by providing good smartphones. Basically, people like its smartphone for its camera part. So, the brand has a great exception from others.
Sony is a Japanese multinational conglomerate corporation. It is headquartered in Kōnan, Minato, Tokyo, Japan. Sony is a major technology company. It operates the world’s largest manufacturer of consumer and professional electronic products, the largest video game console company, and the largest video game publisher. It also has one of the largest music companies and the third-largest film studio.
Sony began in the wake of World War II. In 1946, Masaru Ibuka started an electronics shop in Shirokiya, a department store building in the Nihonbashi area of Tokyo. The company started with a total of eight employees. On 7 May 1946, Ibuka was joined by Akio Morita to establish a company called Tokyo Telecommunications Engineering Corporation. The company built Japan’s first tape recorder, called the Type-G. In 1958, the company changed its name to “Sony”.
The Sony first invested in the mobile phone sector in 2001. It works successfully and earned a profit in 1 year. In 2009, Sony Ericsson was the fourth-largest mobile phone manufacturer in the world. By 2010, its market share had fallen to sixth place. Sony Mobile focuses exclusively on the smartphone market under the Xperia brand.
As a good mobile brand, Sony got enough popularity. It provides us with good smartphones. Basically, most often the brand releases flagship smartphones. But, doesn’t provide mid-range price segment smartphone. As a result, it can’t take a good place in the smartphone world. For this reason, the brand losses his reputations at this time.