How to start a podcast with no audience in 2023
Starting a podcast from scratch can be a daunting task, especially if you don’t have an existing audience.
But don’t let that discourage you! With a little hard work and a solid strategy, you can grow your podcast and build a loyal following.
One way to do this is by leveraging the power of YouTube.
By creating video versions of your podcast episodes and uploading them to YouTube, you can expand your reach and attract new listeners.
In this guide, we’ll show you how to start a podcast with no audience and use YouTube to grow your listenership.
What is a Podcast?
Podcasts have become an increasingly popular way to share information and entertainment in the last decade. It’s a convenient way for people to consume content on the go, without having to commit too much time or effort.
Podcasts are the streaming age’s wittiest answer to radio, and you can think of them as digital audio files that you can download or stream over the Internet.
This form of media content was developed way back in 2004 when some cool guys named Adam Curry and Dave Winer decided to code the “iPodder”.
It was a program that allowed users to download internet radio broadcasts directly to their Apple iPods.
Ethernet cables were ancient history! And aka voila, this fun mashup of ‘iPod’ and ‘broadcasts’ gave birth to the term ‘podcast.’ Now you know why podcasting had such a witty origin.
Why start a podcast with no audience
● Build brand awareness by connecting with customers in an authentic and meaningful way
● Reach a wider audience by delivering expertise in a bite-sized, easily consumable format
● Build closer relationships with your audience by using a human voice and creating a personal connection
● Generate traffic to your website, social media, and course content by including call-to-actions in your podcast content
● Create a new income stream through various monetization methods, such as sponsorships and advertising.
Step-by-Step Instructions to start a podcast with no audience
1. Choose your niche
Choosing your niche is a crucial step if you want to create a podcast that captures the hearts (and ears) of your desired audience.
A niche gives you the platform and traction to stand out from the crowd and cultivate a loyal fan base in no time.
With an identified topic and audience, you can level up your branding game, tailor your messaging accordingly, become a thought leader in your domain, and even attract sponsors whose target market perfectly marries yours.
Therefore it’s important to deliberate over what really speaks to you and pick one that shows off your expertise in order to start snagging some listeners who are truly passionate about what you have to say!
2. Identify your target audience
Now that you’ve got some stats in mind, it’s time to informally define the target audience of your podcast.
Ask yourself questions like “Who will be the most motivated to listen?” and “What do I want to say that my target listeners need to hear?”.
It’s easier said than done, but once you identify your main demographic and figure out how to communicate with them using an interesting, intelligent tone of voice, you’ll find it much easier to build an audience for your show.
Craft an arching narrative that comes off as both witty and informative – this will draw in more listeners who will look forward to listening to each episode!
3. Setup your equipment
Setting up your equipment for a podcast can have you feeling overwhelmed, but no need to worry – because the list of must-haves isn’t that intimidating!
You don’t require a lavish studio to create an award-winning podcast. All you need is a quality camera, microphone, headphones, and a computer.
4. Choose recording software
Whether you’re equipped with a modest budget or looking for something free and accessible, the market is full of tempting options that make podcast creation effortless such as:
- GarageBand (free)
- Adobe Audition (paid)
- Audacity (free)
- Skype (free and paid)
- Zoom (free and paid)
- Riverside.fm (free and paid)
5. Plan, produce, record, edit and publish your first podcast
With podcasting, one of the essential steps to becoming a podcasting pro is learning how to plan, record, edit and publish your first episode.
It’s understandable to feel overwhelmed since there are many elements that go into making your perfect episode – from creating scripts to adding music for an intro/outro.
But fear not!
With the right guidance and some enthusiasm, you can waltz through the process with ease. here are some steps you need:
- Determine the type of podcast you want to create, including the topics and format.
- Identify your target audience and research their interests and preferences.
- Create a script or outline to help guide your conversations.
- Invite guests or co-hosts who can contribute to your podcast in meaningful ways.
- Record audio in a soundproof space with quality equipment, such as microphones, audio interface, headphones, and more.
- Use a digital audio workstation (DAW) for editing and mixing purposes, such as Pro Tools or Logic Pro X.
- Research royalty-free music that can be used as background tracks for your podcast episodes.
- Make sure all settings are set up properly before recording.
- Speak clearly and confidently into the microphone and avoid rushing or slurring words together.
- Use a live soundboard to add intros/outros, background noise, or sound effects for added production value.
- Edit any mistakes in the recordings to ensure clarity and accuracy of information shared with listeners.
- Cut out dead air time by removing long pauses between conversations and banter with guests/co-hosts.
- Enhance the overall listening experience by adding effects such as reverb, chorus, delay, etc., where applicable.
- Choose an appropriate hosting platform to publish your podcast episodes online so they can be shared easily with listeners worldwide (e.g SoundCloud, iTunes Podcasts).
6. Promote your content
Once you’ve recorded your show and shared it on your own channels, it’s time to get creative with how you promote it!
Think of clever and witty hashtags pertaining to your topic that will catch people’s eyes as they scroll feeds.
Why not take a look at what other people in the same niche are using and come up with something fun and different?
Networking is another great way to promote yourself.
Seek out any podcasters who might be interested in having you on the show for an interview, or guest appearance.
Who knows, you might even make some friends along the way too!
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Finally, you have your podcast going and now it’s time to wrap up.
Starting a podcast without an audience means extra work is required – planning, foresight, and of course, patience.
You won’t be able to ‘wing it’ here! To grow your fanbase you’ll need to show off the fruits of your labor, create attention-grabbing content and spend time engaging with fellow podcasters.
After all that dedication though – the possibilities are endless for your new-found passion project.
Josef Mohamed is a Content Marketer and Web Designer who writes about Marketing, Technology, and other related topics. He is the founder of josefmohamed.com, where he shares his knowledge and expertise.