5 TikTok Ideas for Brands To Increase Customer Connection

After beating all the popular social media platforms, TikTok is now one of the most influential sites in the market. On one side, marketers and brands use it to accomplish their objectives. On the other side, creators leverage it to connect with their followers. Perhaps, if you are a brand that is looking for effective ways to enhance your customer connection on TikTok, well this article is all you need. TikTok, the most popular social media, helps your brand find new customers and stay in touch with them eternally. The massive popularity of this platform aided brands in multiple ways.

It is no longer an app for just uploading dance and lip-synch videos. Instead, finding new customers, bridging brands and their customers, retaining existing customers, and whatnot. Everything related to a business-customer relationship is made easy and effective on TikTok. Given all these benefits, many brands even started opting for choices like Trollishly.

Initial Phases of TikTok

As we all know, initially, TikTok was a little different, and its purposes were too. Users leveraged this platform primarily to create short videos, where entertainment was a significant purpose. Largely, it included videos like lip-synching to random dialogues or dancing to a piece of famous music. But now, the objective of TikTok has totally changed.

Growth of TikTok

From being a platform solely for entertainment it is now turned into a potential marketing tool for brands. Thanks to its outstanding features and easy-to-use interface, it is now effortless for brands to attain their expected outcomes. Most brands’ crucial goal in their marketing strategy is to find new customers and interact with them constantly. So if you are in the same lane, read the article further and increase your customer connection on TikTok.

5 TikTok Ideas for Brands To Increase Customer Connection

Social media apps are invented to connect with people, even if people are present in any nook and corner of the world. With TikTok, you can do the same but more constructively. There are plenty of ways a company can engage with its customers on TikTok. Also, on TikTok, you can connect with your audiences more productively. Likewise, you can buy tiktok likes to increase your customer engagement on TikTok. So, if you want to know how to connect with customers, here we go.

1. Let Your Followers Start the Conversation

Interaction between a brand and its customers goes both ways. Input from a brand alone cannot develop a robust customer-brand relationship. For that purpose, you must make content on TikTok, which tends to start conversations. Add a factor that provokes the viewer to start a conversation.

For example, construct guessing games, ask questions to your followers, add a wow or attention-grabbing factor, etc. These components in your videos will help with rewatching and let your followers begin a conversation. Gradually, these interactions will help your brand grow its customer base and retain existing ones. Brands can also choose to use options like Trollishly to enhance their customer count on TikTok.

2. Reply In the Comment Section

Another excellent way to communicate with the customer is through comments. Because this is the section that most customers use for the following reasons.

• Ask a query about the brand.
• Clear doubts about a product or service.
• Give feedback or suggestion to their favorite brands.
• Discuss a new product or service of your brand.

There is nothing better than connecting directly with your customers. And it is made easy through the comment section. All you need to do is answer their questions, appreciate their feedback, consider their suggestions, and try to connect with them. That is it! Leverage this feature and, focus entirely on creating customer connections on TikTok.

Also, it is vital to reply to a comment despite it being positive or negative. If it is positive, then well and good; if it is negative, use it as a learning experience. Also, TikTok allows a user to reply to a comment in the form of another video. Therefore, it can be used in situations where you have to give lengthy explanations.

3. Use TikTok Live Feature To Interact With Audiences

Like any other social media site, TikTok also has a live-streaming feature. Using this feature, your brand can connect with its customers. As a matter of fact, this feature is used by both major and minor brands. Apart from replying to users’ comments, you can also clear all their queries by utilizing this feature.

But before going live on TikTok, make sure you inform your followers about it. For example, you can make a separate TikTok video or use TikTok Stories to inform about your Live timing or any related announcements. By doing this, no user will miss your Live on TikTok. Now coming to customer connection, this feature will help you share knowledge, gain performance insights, go live with your customer, answer questions, and a lot more.

4. Post Content At the User’s Active Time

If you want your customer to start a conversation, they must view your content first. Here is an excellent strategy for accomplishing that. Post when your customer is online. But if you are wondering how to find that, here it is. You would probably be using a TikTok pro account or a business account as a brand. If not, it is time to upgrade your account type on TikTok.

So, when you use a business account on TikTok, you will have access to a feature called TikTok Analytics. It will provide you with the necessary information about when your audiences are active. When you post after analyzing the active time, your brand can increase customer engagement and also ensure your content reaches your potential customers.

5. Encourage Customer Involvement In TikTok Challenges

What is an ideal engagement strategy for connecting with your audiences? The answer is simple: provoke your audiences to get involved in your brand challenges. TikTok allows brands to create and participate in challenges to make this process easier. It can be in the form of hashtag challenges, dance challenges, or even dialogue challenges.

It totally depends on your creativity and presence of mind. First, however, create a challenge that encourages your followers to participate. This process will keep you close to your customers and provide them with engaging content. To create a challenge on TikTok, spend a little time, research, and find the best-suited one. Or else go out of the box and make a new challenge.

Read Also: How to stand out on TikTok: 8 tips to shine

To Conclude

What should a brand do to ensure an absolute connection with its customers? The answer is inevitable. Be active on TikTok and ensure your content is engaging enough for your customers. Also, your TikTok marketing strategy must be well-thought-out and should be executed well. For instance, you can use the ideas mentioned in the article and start creating efficient customer connections. What else does a brand need to do in order to be in touch with its customers on TikTok? If you have any ideas, share them in the comment section below.